Golden homes and gardens: Shift in demand by German consumers due to COVID-19 pandemic
نویسندگان
چکیده
Research background: The COVID-19 pandemic led to a change in consumer demand behavior worldwide. Due the pandemic, individual sectors and industries experienced enormous or significant decreases demand. Hardly any sector industry remained unaffected by influences consequences of pandemic. many worldwide restrictions private travel, German consumers stayed their home country. tourists are internationally regarded as world champions so lack long-distance travel implications for other sectors. Another trend that has emerged wake is so-called cocooning. Cocooning term used researchers describe tendency increasingly withdraw from civil society public sphere into lives at home. This combination retreat domestic life growth furniture, household goods, garden, improvement Purpose article: pandemic-related shift examined using secondary market data. These first systematically researched, reviewed, analyzed. Then, figures, garden based on sales figures changes shown. Furthermore, channels, relevant players, shares under pandemic’s influence will be Methods: Systematic analysis information datasets gardening Germany. Findings & Value added: Creation an base regarding
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ژورنال
عنوان ژورنال: SHS web of conferences
سال: 2021
ISSN: ['2261-2424', '2416-5182']
DOI: https://doi.org/10.1051/shsconf/202112901010